When you decide to build a new website for your company or refresh an existing site it is often easy to get carried away with the design of the site. Of course this is a vital part of website design but the content of the site, the words that will hopefully draw people to you are sometimes neglected. If the copy on your website is riddled with errors and doesn’t read well this will immediately turn people away from your website, even more so than poor website design. In addition Google algorithms such as Phantom penalise sites that contain spelling errors and broken links.
Why a copywriter is a worthwhile investment
Writing effectively is not a skill we all possess. You may be an expert in your field but the skill of actually writing about it is often tricky, however accomplished you are at running a business. But every website needs good copy. I rather like the analogy of a well designed website with bad content being like going on a date dressed to impress and then having nothing to say when you get there!!!
Having your content written by a professional copywriter is a smart long term investment for your website both in terms of SEO and visitor retention. How can anyone expect a high quality product or service from a website with content that is badly written and strewn with errors. If the user doesn’t find the information they are looking for they will just move on to the next site. The best type of online copy is usually straight to the point and easy to understand.
As a copywriter I can get to know your business and write great copy to help your business convey the right message to potential clients. Don’t neglect this vital part of web design, Contact Us now.